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E-commerce — Page 3

Order contribution, payment fees, delivery costs and customer acquisition.

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Acquisition Contribution Payback Table

Compare retained orders required to recover a hypothetical $60 acquisition cost at several contribution levels before…
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Online Order Contribution Worked Example

Follow one hypothetical online order from discounted merchandise and shipping collected through fees, delivery and…
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Coupon Incrementality Reference Table

Compare coupon contribution at different incremental order shares, including the threshold where additional orders…
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Returned Goods Recovery Reference

Trace net recovery from returned goods at five resale shares, including reconditioning, handling and disposal costs on…
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Worked Example: Coupon Orders and Natural Buyers

Reconcile profitable coupon orders with a campaign loss by separating customers who would buy anyway from genuinely…
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E-commerce Unit Economics Workbook

Reconcile order revenue, fees, delivery, returns and acquisition costs before comparing channels or assigning value to…
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Promotion and Recovery Economics Workbook

Separate promotion sales from incremental demand, then evaluate coupon exposure, customer rewards, channel moves and…