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Promotion and Recovery Economics Workbook

Separate promotion sales from incremental demand, then evaluate coupon exposure, customer rewards, channel moves and recovery of returned goods.

By PriceAndProfit Editorial Updated

Separate promotion sales from incremental demand, then evaluate coupon exposure, customer rewards, channel moves and recovery of returned goods.

Choose the alternative before measuring a campaign. Some customers would have purchased without a coupon, referral payment or introductory offer. Their discounts are real reductions even when the attributed order count looks strong. The promotion guides show how to retain that counterfactual, define the time window and avoid subtracting the same discount twice. All redemption, retention and conversion shares are hypothetical scenario inputs rather than platform benchmarks.

Recovery decisions start at a different point: the original sale or return has already happened. Compare future resale proceeds with reconditioning, handling and disposal costs, keeping earlier refunds outside that forward comparison when they are unchanged. Use the linked tables to inspect a scenario before entering your own records into the calculator.

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Method reference: OpenStax: Relevant Information for Decisions. Checked October 22, 2026. Relevant future cost and counterfactual comparisons; all commercial assumptions are supplied by the user.

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