Section
E-commerce — Page 2
Order contribution, payment fees, delivery costs and customer acquisition.
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Guide
Referral Rewards: Count Both Sides of the Offer
Budget referrer and new-customer rewards together, verify qualifying orders, and compare referred contribution with a…
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Comparison
Affiliate Commission vs Fixed Sponsorship
Compare a hypothetical sales commission with a fixed sponsorship fee using the same order economics, then test volume…
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Comparison
Cashback vs Instant Discount: Cost and Timing
Compare an immediate price reduction with a later cashback payment, including claim assumptions, administration, payment…
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Guide
Free Trials: Conversion and Contribution
Calculate the paid conversion needed to cover all trial users, acquisition, and setup within a finite observation…
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Comparison
Introductory vs Renewal Pricing Economics
Follow an introductory subscription price into later paid periods and compare finite cohort contribution with a…
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Comparison
Subscription Pauses vs Cancellations
Compare a temporary pause with cancellation using explicit service costs, return probabilities, reacquisition costs, and…
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Guide
Measure a Customer Reactivation Campaign
Evaluate dormant-customer offers against natural return purchases, with clear cohort eligibility, contribution, and…
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Comparison
Upsell vs Cross-Sell: Incremental Contribution
Compare an upgrade with an additional item using the contribution change, offer acceptance, fulfillment effects, and…
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Guide
Price an Abandoned-Cart Recovery Offer
Compare a cart-recovery discount with natural checkout returns, including basket contribution, offer timing, and…
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Comparison
Restock or Liquidate a Returned Product
Compare future net recovery from a returned item with immediate liquidation, including processing, selling…
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Comparison
Exchange vs Refund: Follow the Incremental Cash
Compare an agreed exchange with a refund using replacement costs, retained payment, return handling, and recovered…
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Guide
Budget for Damaged-Delivery Replacements
Estimate replacement costs and uncertain carrier or supplier recoveries separately, with a cohort allowance and a…
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Guide
Moving Sales Channels: Retention and Transition Costs
Model moving existing order volume to another sales channel with customer retention, new unit costs, transition…
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Guide
Payment Disputes: Outcome Cost Scenarios
Separate an initial disputed-payment debit from final outcome costs, using entered fees, recovery probabilities, and a…
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Guide
Digital Products: Include Support Cost per Buyer
Estimate support contacts, handling time, and cost per digital-product buyer, then connect that workload to contribution…
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Calculator
Fee-Inclusive Price Calculator
Solve for an order price after fixed and percentage fees, then round up to cents and show the contribution produced by…
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Calculator
Shipping Cost Calculator
Add a carrier quote, packaging and handling for one order, then compare that total with the shipping amount collected…
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Calculator
Order Contribution Calculator
Reconcile order revenue with product, fulfillment, payment, acquisition and return costs to see contribution before…
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Calculator
Acquisition Payback Calculator
Estimate retained orders needed to recover acquisition cost and a constant-order-rate payback period, without assuming…
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Calculator
Promotion Contribution Lift Calculator
Compare the contribution from a discounted campaign with a no-promotion baseline and calculate the volume needed to…
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Calculator
Coupon Campaign Incrementality Calculator
Separate genuinely additional coupon orders from customers who would have bought anyway, then calculate the…
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Calculator
Returned Inventory Recovery Calculator
Calculate future net recovery from a batch of returned goods after handling, reconditioning and disposal, without…
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Calculator
Channel Migration Contribution Calculator
Test whether a channel move covers lost order volume and transition spending after comparing per-order contribution on…
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Chart
Percentage and Fixed Fee Reference
Inspect hypothetical percentage-plus-fixed fees across order amounts, separating the dollar fee from its effective share…