E-commerce Unit Economics Workbook

Solve for an order price after fixed and percentage fees, then round up to cents and show the contribution…

Add a carrier quote, packaging and handling for one order, then compare that total with the shipping amount…

Reconcile order revenue with product, fulfillment, payment, acquisition and return costs to see contribution…

Estimate retained orders needed to recover acquisition cost and a constant-order-rate payback period,…

Compare the contribution from a discounted campaign with a no-promotion baseline and calculate the volume…

Separate genuinely additional coupon orders from customers who would have bought anyway, then calculate the…

Calculate future net recovery from a batch of returned goods after handling, reconditioning and disposal,…

Test whether a channel move covers lost order volume and transition spending after comparing per-order…

Find the amount a percentage fee actually applies to, then reconcile product revenue, shipping charges, and…

Calculate how a fixed payment charge changes the economics of small orders, and test consolidation without…

Separate platform deposits from business profit with a payment reconciliation, an order contribution…

Solve backward from cost and a desired contribution amount when fees depend on price, with a worked check…

Measure shipping recovery after postage, packing, labor, and fees, and compare delivery policies without…

Compare package volume with actual weight, then connect billable weight to a quoted shipping cost without…

Test a delivery threshold using incremental basket contribution, existing qualifying orders, and lost shipping…

Measure the second parcel, extra handling, and payment effects of splitting an order, then compare shipping…

Estimate return shipping and inspection costs from explicit return probabilities, and keep the reserve…

Compare internal and outsourced fulfillment with fixed costs, order-level charges, capacity limits, and a…

Calculate acquisition cost with a clear customer denominator, distinguish paid from blended CAC, and connect…

Translate return on ad spend into contribution after advertising and see why campaigns with higher ROAS can…

Set an acquisition spending limit from observed customer contribution, required overhead coverage, and a…

Measure repeat-order contribution per original customer, distinguish observed retention from forecasts, and…

Calculate expected contribution across kept and returned orders, including refunds, recoverable inventory,…

Separate order value, unit count, and product mix so a larger basket is judged by contribution rather than…

Compare marketplace and direct-store contribution with matching products, acquisition costs, fulfillment,…

Build a finite subscription cohort forecast that separates subscriber losses, recurring contribution,…

Track units sold, inventory still on hand, and purchase cash recovery without treating unsold stock as…

Allocate order credit without duplicating revenue, then distinguish reported channel contribution from…

Compare a promotion with a stated no-offer baseline, including discounts on natural purchases, additional…

Estimate coupon exposure at different redemption levels, separate forgone revenue from cash payments, and…

Measure how concessions on purchases that would happen anyway can offset contribution from genuinely…

Convert issued loyalty points into expected reward fulfillment costs while keeping face value, redemption…

Budget referrer and new-customer rewards together, verify qualifying orders, and compare referred contribution…

Compare a hypothetical sales commission with a fixed sponsorship fee using the same order economics, then test…

Compare an immediate price reduction with a later cashback payment, including claim assumptions,…

Calculate the paid conversion needed to cover all trial users, acquisition, and setup within a finite…

Follow an introductory subscription price into later paid periods and compare finite cohort contribution…

Compare a temporary pause with cancellation using explicit service costs, return probabilities,…

Evaluate dormant-customer offers against natural return purchases, with clear cohort eligibility,…

Compare an upgrade with an additional item using the contribution change, offer acceptance, fulfillment…

Compare a cart-recovery discount with natural checkout returns, including basket contribution, offer timing,…

Compare future net recovery from a returned item with immediate liquidation, including processing, selling…

Compare an agreed exchange with a refund using replacement costs, retained payment, return handling, and…

Estimate replacement costs and uncertain carrier or supplier recoveries separately, with a cohort allowance…

Model moving existing order volume to another sales channel with customer retention, new unit costs,…

Separate an initial disputed-payment debit from final outcome costs, using entered fees, recovery…

Estimate support contacts, handling time, and cost per digital-product buyer, then connect that workload to…

Inspect hypothetical percentage-plus-fixed fees across order amounts, separating the dollar fee from its…

Compare retained orders required to recover a hypothetical $60 acquisition cost at several contribution levels…

Follow one hypothetical online order from discounted merchandise and shipping collected through fees, delivery…

Compare coupon contribution at different incremental order shares, including the threshold where additional…

Trace net recovery from returned goods at five resale shares, including reconditioning, handling and…

Reconcile profitable coupon orders with a campaign loss by separating customers who would buy anyway from…

Browse pricing, break-even, e-commerce, freelance, staffing and cash-flow calculators, with topic workbooks…